Related, Tyler had to suffer through AirPods setup again (complete with ill-sized Apple Music ad) when they failed to connect:

My wife switched to a pair of Sony earbuds last year after swearing off AirPods for frequently failing to charge. She’s enjoyed them. So instead of accepting Apple’s generous three free months of Apple Music, I put that money to better use and bought a pair of Sony WF-1000XM5 (what a name) on my lunch break.

I no longer care if AirPods are the better product for my needs. They’re not the experience I want. And, increasingly, more and more of what Apple offers is not, either.