🔗 A literary history of fake texts in Apple’s marketing materials:

One rule of Dimension Apple is that there is no cross-over: The people who populate any given update are all new to that update, and never appear again in future marketing materials. “Rich Dinh” and “Trev Smith” are unique to iOS 17; “Sarah Castellbanco” and “Eden Sears” to iOS 8; etc.

With one exception: John Bishop.

What an amusing trip down the rabbit hole.