🔗 PayPal has a new logo that makes it look just like everything else // Sean Hollister // theverge.com

Roughly 25 years after it launched payment processing, PayPal is “ushering in a new era for customers” with some generic black text. The company has a new logo, designed by Pentagram, that looks incredibly plain — especially compared to previous iterations of the logo that featured a rakish slant, two shades of blue, and prominent PayPal P’s.

Yikes. Really lost all its flavor and personality here. I wonder when this trend will turn around.

PayPal logo evolving from 1999 to 2024 against a light background. The progression starts with a stylized “P” and transitions through various “PayPal” text designs, with increasing simplicity over time.