John Gruber: ‘Your Frustration Is the Product’

The Guardian screenshot Bose captured, where only 11 percent of the entire screen shows text from the article, is the equivalent of a broadcast TV channel that only showed 7 minutes of actual TV content per hour, devoting the other 53 minutes to paid commercials and promotions for other shows on the same channel. Almost no one would watch such a channel. But somehow this strategy is deemed sustainable for websites.

The vast majority of articles I read on the web are through RSS or Instapaper, so no/few ads. Dunno how non-nerds put up with this.