Price as marketing. AirPods Max being more expensive than the MacBook Neo (for education) is bold.

The hilarious part of AirPods Max 2 is they don't get an education discount. So if you're a student, you can get a MacBook Neo for $50 LESS

A product page displays the AirPods Max 2 in blue with pricing at $549 or $91.50 per month for six months, noting no AppleCare coverage and unavailable delivery or pickup options.