Numeric Citizen: ‘While We Wait for the Next Apple Infomercial’

The consequences go beyond presentation style. The mythos of the Apple keynote—once a cornerstone of the company’s brand identity—risks fading into irrelevance. Once communal experiences, these events are now solitary viewings.

True. Though I’ve always watched the keynotes alone from my Mac, the feeling of being part of the crowd that was lucky enough to attend in person is gone. Producing a slick video takes skill, and Apple arguably does it best. But it doesn’t carry the same clout as nailing a live keynote, as they used to do.