Apple really doesn’t want you to think that just because they settled the Siri privacy lawsuit that it means they are guilty of spying on you or selling your data. From today’s Newsroom post:

Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose. We are constantly developing technologies to make Siri even more private, and will continue to do so.

Here’s how Siri protects user data.

They go on to detail practices such as using random device identifiers instead of user accounts and Private Cloud Compute.