Manu Moreale: ‘Small scale is the best scale’

Scale matters. Send 1$ to a very small creator and you’ll make their day. Send 50$ to a famous YouTuber and they’ll barely notice it. Send an email to someone who wrote a post that resonated with you on their small personal site and you might start a friendship. Send a message to a famous celebrity and there’s a high chance they won’t even see it.