Another banger from Jason Snell: ‘The App Store era must end, and the Mac is the model’

But over time, the inevitable happened: Apple used the exclusivity of the App Store and its total control over the platform to extract money through rent-seeking and to bar businesses from admitting that the web existed outside their apps. Perhaps worst of all, the App Store’s exclusivity allowed Apple to essentially treat app developers as Apple employees, forcing them to follow Apple’s guidelines and please Apple’s approval apparatus before their apps would be allowed to be seen by the public.