Hank Sanders, nytimes.com, on the jaw-dropping effect of introducing Nerds Gummy Clusters:

The effort seems to have worked. In 2018, Nerds products brought in $40 million in sales. In the past calendar year, the company said, that number jumped to $800 million, a 20-fold increase in about six years. The company declined to specify its profits. The new product’s following also led to the first Super Bowl ad in Ferrara’s history, and the company said it planned to release a second Super Bowl ad in 2025.

It’s true; they’re DaBomb.com and seriously addictive. I can’t resist. (Via kottke.org)