Back in the day, when I learned how to write headlines (for newspapers!), the goal was to give the reader enough information to decide if they wanted to read that article. […]
But in the era of the web and news aggregators, headlines that give away pertinent information have become a lost art. Whole generations of editors have been trained to write coy headlines that will earn a click, even if the people who are clicking will be immediately disappointed by the truth of the story.
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