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If Beeper were granting its users free access to Centurion Lounges, I’m not sure how anyone could defend it, because everyone can see how a premium airport lounge costs a lot of money to run: leasing the space, hiring staff, and all the free food and beverages. But that’s exactly what Beeper is doing with iMessage: granting free access to a premium perk intended solely for Apple’s device owners while they’re using those Apple devices.
It’s not a perfect analogy, but Gruber makes a cogent and compelling case for Apple’s defense against Beeper.