Apple sends out gift boxes with AirPods Max and snacks to promote M3 Mac event — 9to5Mac:

Apple is sending out special gift boxes to select influencers, such as Lamarr Wilson. The boxes include a pair of AirPods Maxheadphones and some “sweet and spooky” snacks and drinks to consume while watching the event on Monday night.

Wow, what a treat box! I don’t recall any pre-event viewing goodies going out like this before. I wonder if they have too many AirPods Max in stock…